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Bon Appetit Product Launch at Nilgiris Brigade Road and Thom’s Bakery Frazertown

21 Dec

Front_Pork_CurliesWe made it! From yesterday, 20.12.2012, onwards we are available with our new packaging in Nilgiris and Thoms Bakery.

Not less than nine delicious German sausages will now enrich the shelves of modern retail markets. For the first time in India, you will find a real German Bratwurst, Nuremberger, Krakauer, Cheese Sausage, Chicken Sausage with Chives and many more.

We are proud to serve you now the long awaited premium Bon Appetit products at your supermarket next door and guarantee best quality free of soya, free of lactose and free of artificial colorants. Convince yourself of the luscious and extraordinary taste experiences that take you on a culinary travel straight to Germany and back.

Try our Chicken Sausage with Chives for only 99Rs per 150g or surprise your friends with our Pork Curlies, the hearties sausage that has satisfied every hunger so far.

We are looking forward to serving you with German Master Butcher’s Finest!

Bon Appetit.

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Presenting Our Newcomer: The Pork Nuremberger – Now Available in Supermarkets

20 Dec

Pork Nuremberger

We are proud to introduce our new retail product Pork Nuremberger which will be available in designated stores at Rs 114/150g. Our new product, Pork Nuremberger, is made from the finest quality pork flavored with Marjoram. The luscious sausages are perfect as a wholesome meal at your breakfast table and are good to go for a lunch snack in office. The small size sausages facilitate portioning your children’s lunchbox.

Bon Appetit!

An Interview with Zubin Poonawala

19 Dec

Interview with Zubin Poonwala

Mr. Zubin Poonawala is the National Sales Manager of Arthur Foods Company Private Limited. He has always been a hardcore Foodie by nature and is a true hobby cook himself.
In the interview, Mr. Poonawala explains why Bon Appetit products are unique in the market, the increasing significance of nutritional values in India and where he sees Bon Appetit in the future.

Mr. Poonawala, what is the concept of AFC and how is it connected to Bon Appetit?

Arthur’s Food Company is a German Food company based in Bangalore. We started operations in India in September 2011 producing German style pork and chicken products. Our products do not contain soya (any fillers), lactose or any artificial colorants. Although we are a young company, we have already developed 37 products and constantly develop new delights according to consumer demands. “Bon Appetit” is our retail brand bringing 9 extraordinary sausages in the market. 7 of them are unique in the market so far.

What makes your products truly German?

Our Products are according to German standards, because we import ingredients from Germany. Furthermore, the recipes are all German. Our machines are all imported from Germany and the production area is supervised by our German Master Butcher.

How do you think Bon Appetit is positioned in the market in comparison to its competitors?

Bon Appetit offers extraordinary and exotic products that have not entered the market in India till date. In addition, I am very sure that all our products will move faster because our pricing for the product quality we offer, is excellent. We offer the customer a totally new taste experience with many different flavors. Most products you find in the market are of plain tastes. Our products, like the Garlic Krakauer or the Nuremberg Sausage with Marjoram, have an intensive flavor of its kind.

How would you rate the awareness levels of Indian Consumers about the nutritional benefits of meat?

We see an increasing tendency for a demand of high nutritional value products in India. Indians have become very conscious about healthy, natural or organic food. Especially parents are sensitive about hygiene standards and trustworthy food production. Arthur’s Food is an ISO 22000:2005 certified company. This includes HACCP (Hazard Analysis and Critical Control Points), which is the most important certificate for food processing companies. It proves and certifies highest hygiene standards on an international level.

Do you think that Bon Appetit meat products are limited to only High-Class Society?

Our pricing is very competitive. Our Chicken Sausage with Chives is available at 99Rs/ 150g. The Nuremberg Sausage is available at 114Rs/150g. We want to be a premium brand available for everyone.

What are the good attributes of your Bon Appetit products?

Apart from the quality, we approach the new trends of  BBQ and get-together. Bon Appetit wants to contribute to the wealth and holiday feeling you have on Sundays at brunch and breakfast, shared by the whole family and friends. Our products contribute to a new taste experience and bring you the traditional fests you associate with Germany. The hearty sausages are very luscious and so rich in aroma. Our sausages are very well connected with parties, snacks in-between, but also candle-light dinners. Each of them is very versatile and invite you to be creative in the kitchen.

Which is the fastest selling product?

Our fast-movers are  the Chicken Sausage with Chives, Pork Cheese Sausage, Pork Garlic Krakauer, Pork Curlies

Where do you see Bon Appetit in the future?

We gained great confidence after receiving great compliments from star-chefs and the best Hotels in India. In 2013, we will bring the brand to all modern retail supermarkets in India, from Assam to Trivandrum.  We invite curious hobby-chefs and house wives, home gourmets and hungry fellows to try our premium sausages and surprise their friends, get-together and enjoy afternoons and evenings on the balcony or terrace. Long story short, in the future I see Bon Appetit being available in all modern supermarkets all over India.

Thank you!

Sausage Risotto at Olive Beach Bangalore

12 Dec

Wow! We are so proud! Chef Manu Chandra uses our sausages for his Sausage – Risotto at Olive Beach. Go, taste, dream endlessly.

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Who gives the slogan “German Master Butcher’s Finest” its signiture?

26 Nov

Jürgen Wölfel is Head of Production and German Master Butcher for Arthur’s Food Company Pvt. Ltd. Mr. Wölfel has been in his profession for over 39 years and experienced markets & demands around the globe and in various countries like Spain, Bali and Malaysia. In the interview, Wölfel talks about why India fascinates him more than any other country, the various challenges he faces daily and why tastes in India and Germany meet at a distinctive point.

Mr. Wölfel, how long have you been in India?

I am in India now for six months. Time seems to fly.

What makes India interesting to you?

The challenge as a whole. Every day we face new challenges that we turn into opportunities. We have developed over 37 premium products of pork and chicken. However, the market has developed only the taste and demand for 4 products.

What is your main challenge you face producing in India?

I am afraid the main challenge is still the supply chain. We have started to look into piggery projects and we receive almost weekly information about piggeries that will be built in the near future. People start to acknowledge the increasing potential of pork and the high demand of good nutritional value meat. At the moment, it is still an unsaturated market. However, like everything in India, the market develops quickly and people learn fast, likewise our staff in the production.

How do you distinguish from other players in the market?

With our products, we want to submit a very different message. We want to enrich the thousands of flavors in India with our German recipes. Most important, however, is the quality of the meat. All our products are free of any filler: no soya, no lactose, no artificial colorants, no preservatives.

How do you manage the shelve life then?

Our products have a shelve life of 2 months in chilled condition (0-4°C) and 9 months in frozen condition (-18°). There are no fillers needed to reach this shelve life.

Many people fear the quality of pork and the hygiene of the meat. How to you take their fear?

We have all our products certified and are very transparent with nutritional values and microbiological analysis. Our ISO 22000:2005 certification, which includes HACCP food safety standards, is a proof for our hygiene standard, from the moment we receive the raw meat until it leaves our factory to the supermarket at your door step.

How do you rank Indian standards of the meat (considering your experience in other countries)?

Well, the majority of the pigs we have received are of very good quality. The size of the pig may differ to those in Germany, but we continuously work with piggeries and give are best advises how Farmers can raise the perfect race.

Do you think that German tastes will be accepted in the Indian market?

The Indian consumer is very curious about other tastes, but they want recognize a bit of India. That is why we have developed several sausages with herbs, chili, marjoram, and many other spices. The large variety of our meat allows us to offer to the costumer both an exotic and traditional German taste to discover. In fact, the German demand structure is similar. We love to discover, we love to experience and more over we love to eat at the highest standards.

Are you ready to become an idol for German Master Butcher’s in India?

Anytime (smiles).

Thank you for the interview.

Thanks you.

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